SFDC Designwire

Groundworks Introduces Ventana Collection


Lee Jofa
SFDC Galleria, #490

Groundworks introduces Ventana, its Fall 2011 collection. The unique Groundworks aesthetic, a focus on modern design and superb quality, provided the basis for this beautiful collection of embroideries, sheers and weaves. All of these exquisite works of art are offered in a subdued color range of neutrals: ivory, greige, taupe and charcoal accented by whisper soft shades of lavender and aqua.

“Groundworks’ new Ventana collection offers an extensive range of extraordinary textiles that can be used to create an entire room or to complement any design scheme,” said Stephen Elrod, Executive Vice President and Creative Director at Lee Jofa. “The innovative sheers can grace the windows, durable weaves can cover the furniture while the sophisticated embroideries and jacquard weaves can add the perfect finishing touch.”

Anchored by a versatile color palette of neutrals, the fabrics in the Ventana Collection feature intricate details like pleating and hand crafted embroidery. Luxurious silks, cottons and linens are incorporated into lush velvets and beautiful jacquard weaves. Bold geometric patterns, pared-down floral and leaf designs, and subtle textures enhance the collection. These exclusive fabrics in a signature tranquil color palette make Ventana a textile collection not to be missed!

To view the full collection, visit www.leejofa.com or stop by Lee Jofa in the SFDC Galleria, #490.

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