Last week at the 1stdibs headquarters in New York, the Decorative Furnishings Association held a meeting to address a number of pressing issues affecting the design industry including a revamp of its consumer marketing campaign and whether to open design centers to consumers.
Kicking off the meeting, Karen Marx of Elle Decor and Ryan Brown of House Beautiful presented a new concept for the public service ad campaign currently titled “Why a Designer?” The new campaign will show a photograph of a previously published interior proprietary to each magazine and a headline to the effect of: “Do you like what you see here?” or, “Do you want this look?” The ads will be more integrated with each magazine’s content, and therefore more effective, said Marx and Brown. The call to action will direct consumers to DFA’s Find Great Design website and their local design centers, where they may then be connected with a designer.
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