SFDC Designwire

AIA Presents: If Looks Could Sell: The Aesthetics of Contemporary Architecture


Thursday, June 16

5:30 – 6:00 PM Networking
6:00 – 7:00 PM Presentation
Hallidie Building
130 Sutter Street, Suite 600
What  is the business of aesthetics?   Why does architecture look the way it does today?   What factors impact architectural design?

Joshua Aidlin, Lisa Iwamoto and Olle Lundberg – among the most creative and acclaimed design practitioners in the San Francisco Bay Area – will discuss the impact of five trend drivers – culture, commerce, collaboration, conservation and context – on the aesthetics of the built environment.  The group will address the following:

-Who are the trendsetters?
-How do economics and technology drive trends?
-How do trends, trend setters and trend drivers impact the aesthetics of contemporary architecture?
-How are trends defining the “new normal’?

This distinguished group will discuss what inspires them; what constitutes the most influential trends; and what trends they’d wish would disappear, but seem here to stay.

The seminar format will include robust conversation; attendees will be fully engaged in the discussion. Lisa Boquiren, AIA SF communications committee chair moderates.

Special pricing for SFDC members:  SFDC members pay only $15.00 instead of $25.00.  Fee includes 1.0 LUs. Wine and bites will be provided. Space is limited – Simply enter “Friends” when you pre-register here!

Leave a Reply

%d bloggers like this: