SFDC Designwire

Designers Deconstructed | Jay Jeffers

 


Jay Jeffers

This creative wunderkind, an ELLE DECOR Designer A-List honoree, has migrated from youthful career indecision to industry luminary status in relatively short time. As he adroitly grows his design “empire, he relies upon the sound business strategies that he has acquired as an accomplished marketer, all the while maintaining the creativity, enthusiasm, and authority that one expects from a design legend-in-the-making. As a result, this son of modest, middle-class beginnings has built the Jay Jeffers brand to prominence, popularity, and profitability, and shows no sign of letting up as he plots a pathway to additional design fame and business fortune.

On the early years 

I was born in Dallas and lived in Plano, Texas, a town of 100,000 people at the time. My mother was a teacher at the time; my father was in the insurance industry. I grew up a gay kid. Initially, I wanted to be the normal guy who played football and married the homecoming queen. That was probably the biggest struggle in my life as a teen — trying to be who I was. But I didn’t want to be who I was. Amazingly, given my very conservative home environment, both of my parents were incredibly accepting.  

I initially enrolled at the University of Texas for an architectural engineering degree but I realized I didn’t want to be an engineer. I took a marketing class and fell in love with all the creative aspects of advertising, marketing, and promotion. I switched disciplines, and when I graduated with a degree in International Business and Marketing, I took an entry-level job with a small advertising agency in Austin at $16,000 a year. I was the receptionist, office manager, and chief bottle washer.

I fell in love with San Francisco the moment I first saw it. I was on a Super Shuttle from the airport and I remember that a fellow passenger exited the shuttle and went into a Victorian apartment on a hill. I remember thinking, “Oh my gosh, that’s a real person who actually lives and works there.”  A lightbulb went on in my head: “People do function in this city.  It’s not just a fantasy place that you go to visit– and I can do the same thing.” I packed my car, said goodbye to my friends, gave two-weeks’ notice at my job, and drove to San Francisco.

The journey to interior design 

Initially, I took a day job at Zuni Café and a night job at Structure, a men’s clothing store. I also worked a part-time job at a small advertising agency before being hired at the Gap, where I worked in Advertising for the Gap, Gap Kids, and Old Navy brands. But I was craving a greater outlet for creative expression, and took an evening course at Berkeley Extension on the “Introduction to Interior Design.” Loved every minute of it! I balanced evening and weekend classes and studies with a reduced, part-time role at the Gap, gopher work for designer Richard Witzel and a job at Susan Chastain’s drapery and bedding showroom working on installations for Tucker & Marks, The Wiseman Group, and Gary Hutton. 

In 1999, Diane Dorrans Saeks wrote about seven designers to watch, when she was writing for the San Francisco Chronicle. I was one of the seven. At the time, I was still working for Richard Witzel at his store on Sacramento Street and I had gotten a couple of small projects from clients who came in from the Presidio. I don’t really remember why, but that was the moment when I decided I was ready to go out on my own.  

On the Jay Jeffers enterprise 

The Jay Jeffers business incorporates interior design, interior architecture, and furniture design which is marketed through Arteriors, the company that licenses my name and my designs. Our first Arteriors collection in 2015 emphasized entertaining—trays, ice buckets, light fixtures, small cocktail tables, etc. The new 2017 collection expanded into upholstered pieces, more lighting, and case goods. We also consult on art, antiques, acquisitions, and decorations for private clients through our design firm, and feature antiques, vintage pieces, as well as emerging companies and designers in fields such as lighting and furniture, through our retail store.  

My husband Michael and I joined forces when I decided I wanted to get into the retail business. I had bought a building in the Tenderloin where I had moved my offices and didn’t need all the space for the studio.  Coincidentally, many of my favorite stores — like Swallow Tail and Alabaster — had gone out of business. I had a continuing need for accessories that appealed to me but I was finding myself going to L.A. and New York to source what I needed—not searching online, as we do now. My retail store would be a place where I could shop for my projects without traveling all over the country.  It’s been a major success, with our biggest customers being other Bay Area designers.

I don’t really want a 50-person design firm.  We may grow more, but being able to carefully pick and choose the right projects is more important. What with paying the bills and meeting employee salary needs, I haven’t always had complete financial freedom. But we’re at that place right now.  And I’m really enjoying the product design side of the business, so I would like to expand in that arena by licensing more lines with Arteriors, including fabrics and additional furniture collections.

On what motivates him 

It’s only in recent years that I’ve considered myself as successful, but I still regard myself as an aspiring novice when compared to the likes of Paul Wiseman, Suzanne Tucker, and Gary Hutton, who has been an idol of mine forever.  Having said that, I’m definitely confident in who I am and what I do as a designer.

I always want better projects and the budgets that come with those projects. But more importantly, I want to feel comfortable in my life.  I’ve always carried some degree of fear that everything is going to disappear, and even today, there’s still a nagging thought in the back of my mind that says it could happen.  I need to be careful of that. 

On the Jay Jeffers aesthetic 

I don’t design with a Jay Jeffers look. I prefer not to repeat designs and I don’t have a look that I impose on my clients. Ten years ago, people may have said, “He is the king of color and pattern,” but my style has evolved since then. I want a home to feel like it’s been collected over time.  I don’t want everything to feel as if it’s brand new, nor do want it to feel like it’s pulled from Grandma’s attic. It’s very current–how we look at things today.  And it’s definitely a mix of the curated and the edited—but absolutely not minimalist.  I want it to feel like someone lives there, and I want people to feel like they can sit on the furniture and not get upset if the dogs jump on the couch. But it should also be very chic.

I place an emphasis on artist-made decorative objects, hand work with textiles and lighting that is thoughtfully produced in limited editions.  I want my clients to live with fine paintings and one-of-a-kind lighting and custom-designed furniture that will give them a lifetime of use and pleasure. I want every home to feel special.  I am not the kind of person who walks into a showroom, sees it, puts it in somebody’s home and it’s done.

I subscribe to “high-low” philosophy with respect to accessories. I just did a significant purchase at West Elm for client accessories. That’s low.  But we’re also bringing in some beautiful, unique items from our store. When you mix them together, the items that feel like they’re a bit too precious become “humbled”, while the $20 West Elm vase is equally elevated by the company it keeps.

On projects that inspired him and the designers he admires 

We just finished a project at The St. Regis, a luxury high-rise, two apartments that the client bought and joined together.  We gutted it.  Took it down to the studs.  My client has a Bohemian spirit, so she likes color and bright things.  She wants her friends to be comfortable, but yet it’s so incredibly chic.  She likes everything to be perfect and in its place, so it’s lots of paneled walls, gorgeous views, and open windows. The entire floor in the library is one big cushion.  We call it the “Cuddle Puddle Room” where everybody can hang out, smoke a hookah, and listen to music–just feel comfortable.  In the media room, we designed a custom built-in sectional where the two ottomans basically create a huge bed. She’s a gamer, and if her friends are all playing video games in the media room, you can pull the two ottomans out and it becomes a beautiful place for seating a gaming party.

David Hicks would be high on my list. He was innovative, forward-thinking, outside-of-the-box, different.  I love the fact that he would decorate a castle with purple walls and create fabrics out of torn paper–that sort of thing. If somebody was designing my house, I’d hire Yabu Pushelberg.  They’re hospitality designers, but everything that they do is innovative.  It’s different.  It’s outside-of-the-box.  It’s unique.  It’s incredibly chic.  I’d choose Gary Hutton for the same reason.  


 

Designers Deconstructed | Gary Hutton

 

Often acclaimed as the Dean of West Coast design, this unassuming and personable designer exhibits none of the diva-like traits that are often expected from design luminaries. His attachment to “keeping it small” is driven by the need to stay involved in every step of the design process, while his long-felt love of art imbues his work with an aesthetic that defies the norm. Respected by peers and appreciated by clients who reward the partnership with multiple projects, Gary Hutton justifiably lays claim to the rarefied community of the Bay Area’s design elite.

 


On humble beginnings

I was born and raised in Watsonville, California on my grandmother’s apple orchard.  My dad was an engineer, driving trains for the railroad; my mother a homemaker. That’s where I lived until I went to college. It was a traditional country upbringing. I was even the head cheerleader at Watsonville High School, State Champions, I might add.I took Art at Cabrillo Junior College as I debated pursuing Art or Interiors as a career choice. I transferred to U.C. Davis during the Golden Age of its Art Department, and studied for a Bachelor of Fine Arts degree under a number of luminaries–Wayne Thiebaud, Manuel Neri, Bob Arneson, Bill Wiley. It was a magical time. I took to it like a fish to water. I kept thinking, “These are my people”.



On the early years in the business

After I graduated Davis, I got a commission with an advertising agency to do a sculpture for their offices on Sacramento Street.  But that wasn’t enough to live on so I worked in a clothing store, a book store and a mall before deciding that Interiors was something that I was interested in. I knew that CCA offered a reputable program, so I enrolled for an Interior Design degree In between CCA and starting my own design practice in earnest, I did a variety of projects—sample boy at Scalamandre; working the CJ Welch showroom; and a stint in what was then Macy’s interior design studio. My big break came when I was asked to design a new restaurant in Union Square called Today’s that drew San Francisco’s most sophisticated and glittering audiences. The project was published in Interior Design Magazine and that’s what got me noticed by the design world. All of a sudden, I went from sample boy to designer who attracted the attention and respect of design luminaries like Orlando Diaz and Charlie Pfister who lunched at the restaurant. I opened my practice with a small apartment design for a friend as well as a restaurant design for Saks (which never eventuated). For twenty years, I operated out of my apartment—just me and my bookkeeper.


On his aesthetic and how he developed it

I come out of a very rural, conservative background but even since childhood, I’ve always had an appreciation for all things visual and beautiful. It’s something I was born with. How did I know about fancy jewelry?  My mother had no jewelry, other than her wedding ring.  When I was eight years old, I went into Watsonville to get my hair cut, and while I was sitting in the barber chair, who walks in the barber shop–Kim Novak.  It was like, “Oh, my goodness.  The glamour.”  I suddenly understood. “There’s something more here, and I want to know about it.” My design aesthetic originates from my art background and training. Touch and feel are very important. It’s like textiles —how does this fabric feel?  What’s it going to look like?  How is it going to perform?  I’d describe my style as clean, modern, and experimental. For example, in 2010, we did the master suite in the Met Home Showhouse. We designed a partition — but it was composed of bars of soap—in the best Andy Warhol tradition. It sprung from the idea that nothing has to be “precious.”  Frank Gehry did these beautiful cardboard tables that Vitra was making, and we borrowed what we thought were two sets for the nightstands.  Two days before the show was to open, we were only given one set. So, we made the other one. We took discarded cardboard boxes, cut them into pieces, stacked them, and encircled them with big rubber-bands.  On one side, you had this very refined piece crafted by Geary, and on the other side, a pile of cardboard with rubber-bands.  It created quite a stir.  People wanted to buy them.


On the seminal moments that altered his life

I did a student apprenticeship at Gump’s, back in the day when they had a very famous residential design department founded by Eleanor Forbes who invented Chinese Modern in the ‘50s. She was in her 80s at that time, and she designed amazing furniture that was built locally and shipped all over the country.  That experience changed my life because of the caliber of clientele I was exposed to—big jobs in Hillsborough as opposed to “picking out the wallpaper for the bathroom.” The “Ah hah!” was, “I am where I need to be.  This is what I want to do.” Recently, my client Chara Schreyer hosted the Board of Trustees of MOMA New York at her house in Los Angeles and asked that I be there as the person responsible for its design. It was an amazing experience because attending were luminaries such as David and Susan Rockefeller, Maria José Kravis, Mrs. Pulitzer and the Cisneros.  That was bliss for me, because in my mind I’m still a country boy from Watsonville, and suddenly I’m having a lovely conversation with David Rockefeller.  Mrs. Rockefeller sent a thank-you note to Chara and waxed elegant, not only about Chara’s astounding collection, but also about the design of the house and how thoughtful and interesting it was.



On why he does what he does

Money is wonderful, but I’m motivated by the work.  I like to do it, and I think it’s one of the reasons that I’ve never aspired to bigness.  At one point I had six employees, and I discovered that I was only managing; I wasn’t getting to do the work.  It’s the creative act that really drives me.  I could have made a lot more money had I gotten larger, but I gave up size for creativity and control.I’m always in search of the client who is willing to take some risk–try something new and different. We currently have a project in Los Altos where most of the design will be relatively conventional, but they said, “The powder room is all yours.  Do whatever you want in there.”  We’ve devised a Yayoi Kusama-like installation piece, where there is mirror reflecting on itself. You get this sense of infinity with LED lights that wrap the floor, the ceilings, and the walls.  It’s going to be a wonderful piece of experiential design and inspirational art. I love doing that. I started designing furniture as an outlet for my sculptural tendencies–the idea of designing items of beauty and seeing them come to life.  I also saw it as a means of generating additional revenue without the commitment of individual time that interior design demands. We do it all ourselves, from concept through delivery, with artisans who construct and manufacture, and showrooms that rep the product line.


 On dream projects and clients

We did an apartment at the Four Seasons that had to house an incredible art collection. We had complete creative freedom, and there were no domestic considerations because no one was going to live there. The apartment was essentially an intimate museum for the client’s art collection.We did the restoration for an A. Quincy Jones house on the lagoon in Belvedere.  The house had been un-sympathetically remodeled, and we able to get the plans from Mr. Jones’ widow which enabled us to restore the house.  A “creative restoration” was how I would describe it. We utilized materials — that had they been available at the time of the home’s initial construction, would have been used. The restored house was also used to store an art collection from the ‘60s and the ‘70s, and so it gave me a platform to create a stage set.  We were able to use really early George Nelson furniture and carpet designs from Raymond Loewy, as an example.We’re working on a tiny project right now where there is virtually no budget.  It is so much fun to work with the client, who is an art consultant, because we can throw out a crazy idea and, because she understands crazy ideas from the art world, she’ll listen. She had this ugly chandelier in the dining room–one of the old ‘20s crystal things- and I said, “Why don’t we coat it in black rubber?”  She said, “I’m going to have to think about that!”  Then, a few days later, she said, “I think that’s fantastic!  Let’s coat it in black rubber!”


On projects (not his) that made an impression

I vividly recall a former bank headquarters designed by Charles Phister in downtown San Francisco that made an incredible use of luxurious materials in a commercial setting.  I had never seen anything like that before.  The president’s office had walls upholstered in Aubergene mohair velvet with Matisse drawings hanging on them.  And private conference rooms that were round. Inside one conference room, there was a cylinder that came down from the ceiling to the nine-foot level, and from nine feet all the way up, were tubes of multicolored silk that formed rainbow effects.There was a project that Orlando Diaz did in Embarcadero Center. Again, he had applied a residential thought process to a commercial space.  The waiting room was elliptical-shaped, and the walls were upholstered with raw silk. There were niches with giant blue and white Chinese jars.   The secretarial areas all had typewriters in those days, and he had designed special inset pads under the typewriters and on the wall right behind the typewriter to absorb the sound.


On Art House

Editor’s note: Art House, published by Assouline, and written by Alisa Carroll, editor in chief of SFC&G, chronicles leading art collector Chara Schreyer’s forty-year collaboration with Gary Hutton which has produced five residences designed to house six hundred works of art.  It started out with Matthew Millman, the photographer, who wanted to document my client Chara’s collection.  Without a doubt, it is one of the top ten private contemporary art collections in the world.We started talking to a book agent from New York who did some research about Chara and me, and our partnership. Her feedback was, “A book with pictures of a rich person’s art collection, nobody will ever buy. The real story here is that Gary and Chara have worked together for almost 40 years, and they have done these five houses that hold this collection.  That’s the story.”  That’s how the book morphed into what it is.  It’s gone to second printing.  Alisa and I did a book signing in Paris in January, and the manager of the Assouline store in Paris said it was the #1 seller of the holidays.


 

Designers Deconstructed | Meet Pamela Babey | BAMO


Considered by clients and peers as a commanding presence in interior design and one whose artistry redefines the term “visionary,” Pamela Babey speaks softly but carries a big and impressive body of work.  With parental direction that led her to appreciate beauty in its every form, and a work history guided by architectural and design maestros who encouraged and allowed her talent to blossom, this lover of light, color, Fortuny fabric and all things Venetian, not to mention, tasteful and sentimental bric-a-brac, has established a reputation that attracts aficionados of great taste and awe-inspiring design, be they individual or corporate.


On the early years
I was born in Brooklyn with a physician father and a medical technologist mother.  My father wanted to go somewhere where doctors were really needed so we ended up in Las Cruces, NM, with a then population of 12,000. From age five until my college years at UC Berkeley, that’s where I spent my formative years.

On a career in design
My first job was with Skidmore, Owings & Merrill (SOM) in New York.  I was always poking around. The interior design group was on another floor, so I would hang out there when I had time, watching them doing space planning.  It’s important to realize that you will hear a lot going on around you if you don’t have earbuds on.

I decided I had to get into interiors, so I went to work for James Stewart Polshek & Partners, also in New York. That experience was interesting because the Polshek style was eclectic– very different than the disciplined SOM style. Then I returned to SOM, this time working for Charlie Pfister in the San Francisco office. That’s when I was introduced to hotel design, working on the Kapalua project in Maui, and a Sun Valley hotel.  I followed that up with a return stint in NYC where I helped design Simon & Schuster’s new headquarters. Upon return to San Francisco, I joined KMD Architects, designing hospitals, jails, and a law firm office.  I had one more return to SOM in New York as an Associate in their interior design group, working on major corporate headquarters for Irving Trust and Georgia Pacific. Charlie Pfister left SOM and asked me to join him at his new firm in San Francisco, which I happily did, and that’s where I stayed for nine years until he passed away.

On becoming BAMO
David Moulton, Michael Booth, Gerry Jue, and I had all worked at Pfister, so when Charlie, who was the sole owner, passed away we naturally opened our own office. We began with the Four Seasons in Milan, a Pfister client who asked us to continue designing the project. Nan McEvoy was another early client, whom we enjoyed for many years.  There were only the four of us at the beginning and it was only when we were able to start hiring that I knew that we would make it. Today, we’re a staff of 45, including 13 architects and a team of designers and support staff. We don’t do architecture from the ground up.  We design inside of the box — walls, doors, finishes, and lighting, then furniture.



We picked up the Four Seasons in Bora Bora, partly as a result of the Milan experience. We won the Villa Feltrinelli in Italy because the client had worked with us on the Four Seasons Milan. We were selected for a prestigious residential compound in Beijing, because of a referral from a client in Hong Kong. We’ve completed three homes on the Peak in Hong Kong all for the same client who also had us decorate his 55-meter luxury super yacht and private jet. And we had Abu Dhabi royalty call us to design a villa based on work they had seen on the internet.

On the influences that made an impact
SOM taught me about looking at the shapes of spaces and organizing them-adjacencies, how they work, how they function, how you move in and out of a building. I realized what can be special when designing a hotel is that you are designing everything there’s a consistent thread to the design of the entire project.  At SOM we did the graphics; we designed and printed the fabrics; we made the furniture with John & Elinor McGuire. It’s what European architects do, they design the buildings, the interiors, everything.  That was the ideal.

The success of our hotel work, maybe because we’re all residentially-sensitive — brings the feeling of a home into the hotel design. Our hotel work has made us think about important design issues such as, “How do you turn the lights off when you get in bed?  Where do you put your bathrobe when you take a shower?  How do you light your shower?  How do you light your face for makeup? And how do you make someone look good in a living room?”  You’re accentuating things, creating contrast and a space that’s lively. That’s what people enjoy.

Charlie Pfister was a remarkable mentor because he taught me how to be simple about interiors, and he definitely taught me how to enjoy things.  Have a nice glass of champagne, relax.  Tony Duquette, the LA designer, was another major influence in my life. If you see his work, it’s “full speed ahead!” If you’re going to put one pair of antlers on the wall and paint them green, you might as well put two dozen. He used colors that were almost hysterical, and most of his interiors were very open space, with lots of windows.

On the Babey style
I like to think of every project as a Carta Bianca (blank page).  The process begins by listening to and getting to know the owner.  Only then am I able to create a personal space that reflects their unique personality.  I also take great joy in encouraging the artisan so that I can layer unique pieces made with passion and care.  Everything from rich plaster walls to a trim on a cushion.  It starts with a blank page and then incorporates the psyche of the client.

I always try to make the home warm and inviting. It’s all about living with things that you enjoy. I hate those picture rooms that look like they belong in a museum.  The residence must feel like a home.  It should be under-designed, not over-decorated. I want pieces that are memorable, things that I like, things that the client likes. But they don’t have to be valuable; they can come from Target!

Once a client showed me an auction catalog and he said, “I’m thinking of buying these.” They were pearls of a color I had never seen before.  I said, “Oh, that’s the color for the plaster I want for the yacht’s staircase.”  The entire stairway became this plaster spiral; we shaded the color from bottom to top. It’s darker down at the bottom with cool guest cabins. Then as you go up to the top deck — the outdoors — it becomes very pale.  It’s the opposite of what most people would do.  They’d want to bring light down to the bottom.  But I thought, “you’re down by the water level”, and because the rooms are upholstered, it’s mysterious and quiet.

On her love affair with Fortuny
I fell in love with Fortuny because of its understated elegance.  It’s chicly casual. It’s a special cotton, painted in many layers. And because of its fresh colors, it’s a perfect for California — casually elegant and perfectly practical. It’s expensive, but I wouldn’t make a client buy anything I wouldn’t buy.  That’s why my bedroom is upholstered in Fortuny. When I get up and the sun is coming up, my room has a glow that’s reminiscent of Venetian sunlight. International travel is an imperative. It opens your eyes to different ways of life, different experiences, and different aesthetics.  For example, there is a different way of designing a restaurant in Paris.  The chairs are lower, the table is lower and smaller.  As a result, it makes the room taller.  It makes the diner feel important when they’re eating.  You bring that kind of sensitivity back with you.

On memorable experiences
The Japanese Pavilion at Biennale in 2015  stands out in my mind. There were thousands of keys hung on red strings from the ceiling of the pavilion at different heights, and underneath it was an old Venetian boat, very rusty, roughly painted.  You entered this red fog, and as you walked around you began to see the boat appear. It gave me goosebumps.  It was like the fog in San Francisco when it’s just floating on the water and Alcatraz is sticking out.

 I love Venice.  You have to walk most of the time and there are always new places to explore and new corners to find. It makes my heart sing. One night I was there in the winter.  It was cold and crisp, and as I was walking across the Accademia Bridge, along comes a barge with a piano player and an opera singer.  That’s what Venice is really all about — not the tourism and the gondola singing. You go down the canal in the evening and you can look in all the windows.  Just like San Francisco, people don’t close their drapery.

This is an in-depth interview series featuring interior design luminaries who are redefining the business. The interviews are conducted by Alf Nucifora, Chairman of The Luxury Marketing Council of San Francisco. Designers Deconstructed is brought to you by…

Artistic Tile | Luxury Tile | Blue Note Circles celebrating National Pi Day

 

SFDC, Showplace 140

Artistic Tile is a family-run business headquartered in Secaucus, NJ. Artistic Tile; branded products, including Waterfall Bathroom Furniture, are distributed through Artistic Tile showrooms as well as through a network of more than 200 dealers across the United States.

 

JANUS et Cie | Spring 2017 Collections

JANUS et Cie, Suite 195

An industry leader for more than 35 years, JANUS et Cie serves residential, contract, and hospitality clients with a dedicated focus on innovation, craftsmanship, and service. Since the company’s inception, CEO Janice Feldman has collaborated with celebrated industry leaders and pioneered the use of environmentally conscious materials. JANUS et Cie is a North American heritage brand with 15 showrooms in the United States, Mexico, and Singapore as well as local sales offices throughout these regions. An ever-expanding global presence now includes international offices across North and South America, Europe, Middle East, Australia and Asia. The definitive source for enduring site, garden, and casual furnishings.

 

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